Packed college football stadium during Labor Day game with enthusiastic crowd
Upcoming events

Events that Celebrate HBCU Tradition and Community Pride

Join us for the ATL Labor Day Classic and other signature events celebrating Historically Black Colleges and Universities in Atlanta.

Event Attendees

Real moments from real HBCU fans

Event attendees share what the ATL Labor Day Classic and 91 Sixty Seven activations mean to their communities and traditions.

The ATL Labor Day Classic brought my entire family together. Morehouse versus Clark Atlanta felt like homecoming all over again. This is what HBCU tradition should feel like.

Marcus Williams

Marcus Williams

Morehouse alumnus and parent

91 Sixty Seven gets it. They understand what these events mean beyond the game. The scholarship activation they ran changed how we think about giving back.

Dr. Alicia Thompson

Dr. Alicia Thompson

Clark Atlanta University administrator

As a student, seeing alumni come back and invest in our future through these events is inspiring. This is legacy building in real time.

Jasmine Morris

Jasmine Morris

Spelman College student

Labor Day weekend is now about more than a game. 91 Sixty Seven created something that celebrates our culture, our schools, and our community. That matters.

David Jackson

David Jackson

Howard University graduate and event sponsor

Event Impact

Events that celebrate tradition and drive change

Our events bring HBCU communities together, creating unforgettable experiences while supporting scholarships and student opportunities.

2

Flagship Events

Produced with passion and precision

1000+

Attendees Per Event

Gathering communities together

$50K+

Scholarship Support

Empowering students and their futures

100%

Community Focused

Dedicated to HBCU tradition and pride

Be part of HBCU history this Labor Day

Attend the ATL Labor Day Classic or partner with us to elevate the HBCU experience. Your involvement matters.