ATL Labor Day Classic college football game at Atlanta stadium
Our story

Building community through world-class HBCU events

91 Sixty Seven LLC celebrates the legacy and pride of Historically Black Colleges and Universities through events that matter. From the ATL Labor Day Classic to scholarship fundraising, we create experiences that strengthen tradition and support the next generation. Plan We conceptualize and structure large-scale sporting and entertainment experiences aligned with institutional goals and community impact. Produce We manage venue partnerships, sponsorship activations, media integration, and full event execution. Promote We amplify events through strategic marketing, alumni engagement, brand partnerships, and regional outreach.

Our mission

Celebrating HBCU tradition through world-class events

91 Sixty Seven LLC exists to honor the legacy and community of Historically Black Colleges and Universities. We create experiences that unite alumni, elevate student life, and drive real opportunity through scholarships and fundraising support.

Our Team

The People Behind 91 Sixty Seven

A dedicated team committed to elevating HBCU tradition, building community pride, and creating world-class events that celebrate excellence and opportunity.

Smiling Black man with a beard in a patterned blazer and tie in a park.

Founder and Managing Member

Wilton Baker

Wilton drives 91 Sixty Seven's vision for celebrating HBCU culture through iconic events and meaningful community engagement across the nation.

HBCU students engaged in collaborative learning

Events and Community Team

Our Team

Our team builds immersive HBCU experiences and fundraising activations that strengthen alumni connections, student support, and lasting institutional pride.

What partners say

Trusted by HBCU communities across Atlanta

HBCU leaders and partners recognize 91 Sixty Seven's commitment to celebrating tradition, driving engagement, and creating lasting impact for students and alumni.

91 Sixty Seven brought our alumni together like never before. The ATL Labor Day Classic wasn't just a game—it was a celebration of who we are as an institution.

Dr. Marcus Johnson

Dr. Marcus Johnson

Alumni Relations Director, Morehouse College

Working with 91 Sixty Seven showed us what's possible when someone truly understands HBCU culture. They didn't just plan an event—they honored our legacy.

Keisha Williams

Keisha Williams

Dean of Student Life, Clark Atlanta University

The fundraising activation 91 Sixty Seven designed for our scholarship fund exceeded our goals and energized our donors. They get the mission.

Robert Thompson

Robert Thompson

Development Officer, Atlanta University Center

From concept to execution, 91 Sixty Seven delivered an event that made our students proud to be HBCUs. That's what it's all about.

Tameka Mitchell

Tameka Mitchell

Student Engagement Coordinator, Spelman College

Our Impact

Building momentum for the HBCU community

91 Sixty Seven LLC is creating lasting change through world-class events, fundraising activations, and direct support for student scholarships across Atlanta's historically black colleges and universities.

2

Partner Universities

91 Sixty Seven LLC is partnered with 2 universities.

1

Signature Annual Event

The ATL Labor Day Classic is our signature annual event.

1K+

Students Impacted

Over 1,000 students have been impacted by our events and initiatives.

100%

Committed to HBCU Mission

We are 100% committed to the HBCU mission and community.

Ready to celebrate HBCU tradition with us?

Whether you're planning an event, seeking partnership, or want to support student scholarships, we'd love to hear from you.