Events that celebrate HBCU tradition and community pride
91 Sixty Seven Sports & Entertainment Agency produces premier sports and cultural experiences centered around the Historically Black Colleges and Universities (HBCU) community. From iconic football classics to scholarship-driven fundraisers, we create moments that honor tradition, ignite pride, and invest in the future.
Atlanta’s Premier HBCU Labor Day Weekend Experience
The ATL Labor Day Classic features a historic college football matchup between Morehouse College and Clark Atlanta University — two iconic institutions whose rivalry, alumni pride, and cultural legacy make this more than a game. From the marching bands and tailgates to alumni activations and corporate hospitality, the ATL Labor Day Classic is designed to bring together students, alumni, families, sponsors, and the broader HBCU community.
Championship college football between Morehouse and Clark Atlanta on Labor Day weekend, Atlanta's premier HBCU celebration.
Championship college football between Morehouse and Clark Atlanta on Labor Day weekend, Atlanta's premier HBCU celebration.
Hear from HBCU community leaders
Event organizers, alumni, and partners share how 91 Sixty Seven LLC brought their vision to life and strengthened HBCU traditions.
91 Sixty Seven brought energy and professionalism to our Labor Day weekend. The execution was seamless, and our alumni felt the pride in every detail.
Marcus Williams
Alumni Relations Director, Morehouse College
Working with 91 Sixty Seven on our fundraising activation was outstanding. They understood our mission and delivered real impact for our scholarship fund.
Dr. Angela Thompson
Director of Development, Clark Atlanta University
The ATL Labor Day Classic captured everything we wanted to celebrate about HBCU culture. Attendance was strong, and the experience felt authentic and inclusive.
James Porter
Event Coordinator, Atlanta HBCU Alliance
As a student beneficiary of their scholarship initiative, I'm grateful. 91 Sixty Seven isn't just producing events, they're investing in our futures.
Keisha Mitchell
Student, Spelman College
The level of cultural authenticity and attention to tradition was impressive. 91 Sixty Seven gets what HBCU pride really means.
Robert Jackson
President, Atlanta HBCU Alumni Network
From planning to execution, Jerry Freeman and the team showed they care about getting it right. We're already talking about next year.
Tanya Lewis
Marketing Director, Howard University Atlanta Chapter
Building HBCU tradition and opportunity
91 Sixty Seven LLC drives real change for the HBCU community through flagship events, fundraising activations, and direct scholarship support that celebrate legacy and create futures.
1
Flagship event
Serving Atlanta
2
HBCU partners
Supporting the community
100%
Revenue support
Supports scholarships
Let's bring your HBCU vision to life
Partner with 91 Sixty Seven to create events that honor tradition, build community, and support student opportunity.
See the tradition in action
From game day excitement to scholarship celebrations, these moments capture the heart of what we create for the HBCU community.
